Recently updated on April 15th, 2021 at 03:00 am
We are willing to export European products in the best tradition of high-quality, outstanding design, natural and safe for the E-commerce business in China.
Located in the heart of Europe — Vienna (Austria) — we are committed to deliver world class quality products from Western and Central Europe to China.
We basically act as the Procurement Department overseas (in Europe).
What do you think?
Thanks a lot for your suggestions!
Kind regards,
— Razvan Toma
Lily Baonhi Luong 梁寶兒: Hello Razvan. I am not an expert on e-commerce, in fact, I start to cry when my laptop crash, too me years to decide on creating my own blog, and/or have any IT issues. Anyway, my thoughts on e-commerce is more suitable to business that is head quarter in a location that is very far from the market/consumer’s location. I also have direction problems so reading map is a struggle for me and always get lost when driving (laughing)
We are talking about online shopping, online purchase right?
Essential factors to consider
– location of market and head office
or, location production warehouse and consumers
– payment methods
– safety and privacy of credit cards etc
– rent retail shops cost
– shipping cost – do you have good relationship with logistic companies so they might give discounts on shipping, they can be costly and understand the shipping regulations.
– good relationship with the government that regulates shipping etc.
My version of e-commerce here is briefly on online purchasing, online shopping e.g. similar to eBay. I think if shipping the product will make you go around the globe, and inconvenience then maybe try e-commerce.
This is a very board topic so I think we will be here all day, I do suggest doing more research mainly on the cost comparisons, etc.
I hope this help so far. I am sure there are other experts already in the same field from this group that will be able to assist you better than me. Cheers!
Edwin Lam: Hi, Razlan, what sort of products that you are referring to? I think there are few key success factors (products related)- Branding, quality, usefulness for volume marketing, value for money, not easily available locally, etc. E commerce is just one of the route to market and you can also consider other route such as distributions. I am located in Singapore and are you interested in South East Asia market? Thanks
Fred Dai: Hi Razvan,
you idea is absolutely good. As you must know, more and more Chinese people are getting “rich” to buy whatever they need, especially quality products with nice design from Europe, but the products which being introduced into China are still not adequate, the gap between Chinese consumers’ demand and current supply is still huge. Due to the costs and effectiveness issues, I do not think the traditional measures of trading are suitable and flexible enough to narrow down the gap, e-commerce is definitely a way to try. I am currently working with Chinese top e-commerce players, such as Alibaba, DHgate, etc., I can see how e-commerce turns the world around, you may hear of that the big promotion of Alibaba in Nov 11 brought them unbelievable revenue in amount of CNY35 billion in one day! I believe you could achieve amazing performance if you. Would like to stick on e-commerce.
Razvan D. Toma 勒兹万: Dear Lily
Dear Edwin
Thanks a lot for your points of view. E-commerce is indeed booming across the globe and of course where the new money is — in SE Asia and China.
We are however not trying to sell directly to customers overseas. We act as the procurement department for those online shops.
So for example:
you have an online shop in Singapore or Shanghai and you would like to offer your customers fine-products from Europe (say Baby Food, Fine-Foods etc) but you do not have any import license nor you would want to import large quantities. After all you never know how much you will sell from each item so an inventory will just cost a lot of money.
We can however act as your purchasing & logistics team in Europe and send you the exact products your customers order to the exact address they want.
In this way you won’t have to worry about inventory, no worry about warehousing, no worry about shipping.
You just have to display the products on your website and then pass the order to us.
We also customize the package box with your details (company logo, contact info etc) so your customer see that you shipped the goods from Europe.
Razvan D. Toma 勒兹万: Dear Fred,
Thank you very much for your message.
The chinese people are definitely getting more affluent and more conscious about the things they buy and consume.
I didn’t understood correctly what you mean by “the products introduced in China are not adequate” — do you mean the European products?
I know there many concerns about buying fake products but I can tell you that there are not so much fakes in Europe — and if they are they usually come form other places, they are not manufactured here.
Yes, I know about the double 11 and it’s huge sales year by year… It is amazing what Alibaba achieved (and this of course applies to the whole year not only in November).
As we know there are so many e-commerce businesses in China we are trying to cooperate with them in order to enlarge their supply chain possibilities.
I know that you can find European Baby Milk in China for example, but it’s being altered once on Chinese ground so the consumers don’t trust it anymore. By delivering directly from Europe I hope we will overcome this fear of being a fake or contaminated.
Baby food is just an example, but there are many other examples too of course.
And Yes, I would like to stick on E-commerce because many of the online shop owners are not big enough to import large quantities of goods not they have all the import licenses yet they record very good sales in China and posses large customer base.
If you have any idea of how we can cooperate on this I would be glad to discuss further.
Fred Dai: Dear Razvan,
I travelled abroad from time to time, mainly US and Europe (Germany, France, Swiss and Austria), I could find a lot of products which are worth to sell in China, not only baby milk powder, clothes, but also watch (as you mentioned), leather bags and purses, table ware, kitchen stuff, food, wine, jewlery … I understood these products are not necessarily originated from Europe (most possibly from Chna), but the quality and design of these products might be better than what we could find in China, and possiblity of buying a fake product is also lower.
As I know, Alibaba is also trying to develop their importation e-commerce on-line trading platform, and alibaba.com is also open for all kinds of businesses, you can try to find some clue in their website. I would like to make a further check with my alibaba friends to see if I could provide any other help.
BTW, we are engaged in global supply chain businesses, especially focus on e-commerce, we are also global partner of DHL; it is our expertise to provide logistics advices.
Fred
Anita Kim: Dear Razvan:
Good idea!
How to solve the following issues:
1. How to establish the trust relationships between your company and your Chinese customers?
2. You act as a role of Overseas buyers for Chinese local customers(smart decision), maybe one day, you will be a big wholesale of overseas products , but how to solve the pay method?
3. Logistics problems.
Galano Han: What they really care is not something you can trade from markets or online bazaar but something invisible but essential to every individual: Belief, Freedom, Trust, Loyalty, civil rights, clean air, water, and such and such. None of these can be imported for nowhere. Back to your topic, in-house equipments for cleansing air and water will be the trend for a long term. See what we’re ruined, then you’ll find out the spot worth digging up.
Razvan D. Toma 勒兹万: Dear Fred ,
Thanks once again for the insights. There are indeed a lot of products who deserve attention.
Europe is perhaps the most expensive part of the world when it comes to manufacturing, however I think no one beats Germany when it comes to safety and precision, like no one beats Italy and France when it comes to fine-foods, Austria and Germany for natural foods, Northern Europe for outstanding designs etc….
Regarding Alibaba and their intention to build an import platform — I had no idea about it, but this makes more clear that China is going to start importing a lot of stuff.
It would be great if you can have more insights about this ….
You say you are engaged in e-commerce and global supply chain. Maybe we can have a common point on this? What do you exactly do? Perhaps we can collaborate — collaborating is always better than competing…..
Thanks a lot Fred!
Razvan D. Toma 勒兹万: Dear Anita,
Thanks a lot for your appreciation and opinion.
Regarding your questions:
1. How to establish the trust relationships between your company and your Chinese customers?
We will have a limited number of customers — online shops — which are B2B so trust should be more easy to win. Moreover it won’t be a one-time deal , so maybe the first times there will be some concerns, but this will be solved once time passes.
2. You act as a role of Overseas buyers for Chinese local customers(smart decision), maybe one day, you will be a big wholesale of overseas products , but how to solve the pay method?
Our customers are B2B customers so they should at least know how to deal with overseas payments per bank transfer, PayPal or in the worst case scenario Western Union. AliPay is also a solution…
3. Logistic problems.
What do you mean by this? We operate our own warehouse here in Europe then the shipping is handled by international carriers — airfreight, of course.
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