New rich is different from “rich”…”new rich” or in the West we usually use the French, nouveau riche, which means someone who acquired great wealth in one generation, but there social class has not caught up with it.
The China New Rich
The phrase tuhao, once used by the Communists to describe feudal landlords, has been appropriated by China’s online masses deride the vulgar tastes of the country’s new rich. Gerbrand Wiersema: New rich is same all […]