The items on the menu reflect the successful localization strategy for American fast food chains to enter Chinese markets. The following is a brief look on how they manage to enter China markets.
Marketing in China – How Should Foreign Brands Enter China Markets
Recently updated on April 15th, 2021 at 03:00 am If you are an American in China, just take a stroll down to McDonald, KFC or Starbucks, you would certainly notice some items on the menu […]